Whale secure their largest ever largest contract by supplying leisure vehicle manufacturer Elddis
Whale® has secured the largest contract in the company's history supplying UK based caravan and motorhome manufacturer, Elddis.
Despite the difficult economic climate, Whale® has continued to invest in innovative product designs and state of the art rapid prototyping and manufacturing techniques. The latest success is marked by securing their largest single contract in the company's history within the UK caravan and motorhome market.
Whale® has been a well-known brand name for water systems in the caravan and motorhome industry for decades from its manufacturing facility in Bangor, Northern Ireland. More recently however, Whale® has also led innovation in space and water heating management, including an award winning space heating system designed to be fitted underneath vehicles, thereby increasing the versatility and living space inside.
above: Pioneering design - The smallest and lightest touring caravan of its kind, the multi-awardwinning Xplore 302, owes its vast storage space and open feel to the Whale® underfloor heater.
Elddis were one of the first manufacturers to see the huge benefits of Whale's latest range of innovative underfloor mounted Space Heaters and Rapid Heat Water Heaters. These advanced heating systems help to address key concerns of recreational vehicle manufacturers and end users, freeing up valuable storage space and reduce the overall weight of the vehicle.
Elddis, having tried and tested the Whale® heating range on their Xplore range of caravans in 2010/2011, have now extended the Whale® heating systems to cover over 50% of their fleet of vehicles, including the Xplore, Autoquest and Avante ranges.
This win is a successful beginning to what looks like another record year in 2012 for Whale®. In the face of economic adversity, Whale's market share of the UK recreational vehicle market has grown by over 16% in the last year. This can largely be attributed to the successful launch of a comprehensive range of Water and Space Heaters.
Patrick Hurst, Managing Director at Whale® added: "This new contract is a tremendous success story for UK manufacturing and reflects the efforts of the whole team at Whale®. Over the past 3 years, the company has grown dramatically and we are on track by the end of 2012 to have a business double the size to that of 2009. With the new high value products such as Water and Space Heaters complementing our traditional pumps and water system products, Whale® is capitalizing on its ability to grow market share.
"This contract with Elddis is hugely significant for the company, it's the spring board to take further business from our competitors in 2013, and provides a base in which to expand into the European RV market. This new order will mean further jobs and an increase in work for our suppliers, many of whom are located in the UK”.
Sarah Baird, Commercial Manager at Whale® told us: "We are delighted to be chosen as a key supplier to one of the UK's best-known caravan and motorhome brands. This hugely significant contract reflects the strong partnership that has been forged between Elddis and Whale®, and our shared approach in developing progressive, innovative, market leading products.”
Click here for more information on how Elddis has utilised these unique new Whale® innovations in our award winning caravan and motorhome ranges.
Published: 16/01/2012
