Elddis rebrands and relaunches for the 2010 season

The all-new Elddis brand and 2010 range of touring caravans was launched in July to the press and our retailers, amid critical acclaim.

Elddis has always been the strongest brand held by The Explorer Group. A heritage stretching back to 1964, together with a strong and widespread retailer network has established Elddis as a product of choice for many loyal customers.

Building on this heritage and loyal customer following, we have created a new brand identity, a range of exceptional new products and plans to take Elddis into the future and to the forefront of caravan innovation.

Following our evaluation of the caravan and motorhome market and how we believe that it will develop over the coming years, we reached the conclusion that our customers, both trade and retail would be better served if we were to concentrate our efforts upon a single primary range of standard products. This means that with effect from the 2010 season, our Compass range of touring caravans and motorhomes will not be produced as a standard product range.

The successful Xplore range will become the Elddis Xplore from 2010. Buccaneer remains our highest level luxury tourer and a stand-alone sister brand to Elddis.

Reaction to the relaunch of Elddis and our plans for its growth has been overwhelmingly supportive. Our retailer network has gone from strength to strength and we're now delighted to have new retailers: Campbells Caravans; Lowdham Leisureworld; Cranham Caravans and Crowland Caravans on-board and playing a big part in Elddis' ongoing success. More retailers have decided to join us, having been bowled over by the 2010 range.

You can see the full range - including 6 new layouts, one hotly-tipped exclusive new layout and over 10 redesigned layouts - at all Elddis retailers from September.

Don't forget - you can use our brand new website not only to find your nearest Elddis retailer but also to 'Get The Best Deal' with our quick-quote option!

Published: 08/09/2009